Featured Work Glade
SETTING THE MOOD: WHERE FRAGRANCE MEETS FURNITURE
We turned a candle into a conversation starter. By drawing inspiration from 2025’s biggest interior trends, we helped Glade’s Rolly candle step out of the cleaning aisle and into the living room as a statement piece.
The Challenge
Today’s candle buyer isn’t just looking for scent. They’re looking for style, something that fits with their aesthetic, their vibe, their space. Glade wanted to evolve its packaging to reflect that shift: less ‘just another candle,’ more ‘this looks beautiful on my shelf.’
‘The aim wasn’t merely to decorate a product; it was to create something you would want to style with.’
Our Approach
We explored what makes a space feel personal and then incorporated that into pack design. From biophilic prints and retro patterns to soft textures and tonal gradients, our designs were less ‘label’ and more ‘lifestyle.’ The aim wasn’t merely to decorate a product; it was to create something you would want to style with.
What we delivered
- Design concepts rooted in interior trend research
- Full packaging systems that could flex seasonally
- E-comm assets and hero visuals for digital retail
- Pack storytelling that felt intimate and modern
The Result
The Glade Rolly candle discovered a new rhythm, becoming an integral part of how people curated their spaces, rather than simply how they scented them. Style and scent, finally in sync.