BACK TO BRAND – The Untamed Spirit of Creativity
School is back in session in North America and most part of the world, and with it comes the familiar rhythm of order and routine. It means trading three months of glorious disorder for the polish of the classroom. Summer gave them permission to shake off the formality that school systems spend nine months instilling. During those weeks, they were loose, loud, and utterly themselves. Messy, unpredictable, unburdened by rules or expectations, they were feral in the best possible way.